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Tuesday, June 28


Tuesday, June 28th 2011
7:30 - 8:25am REGISTRATION, TEA, COFFEE & BISCUITS
8:25 - 8:30am Welcome
Simon Carruthers
The 451 Group- Senior Vice President, Operations
8:30 - 9:00am
Analyst Keynote: State of the Cloud Infrastructure Market
Antonio Piraino
Tier1 Research - Vice President and Research Director

As the cloud takes hold in the enterprise, hosting providers, telcos, and cloud platforms need to become attuned not only to economic models, but to compliance and privacy needs, the expectations of feature-rich platforms, migration strategies, quality assurance and availability.

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9:00 - 9:30am Leadership Perspective:
Cloudy Eyed?

Carlos Rego, OnApp,
CVO

You’d be surprised what people forget to check when they move to the cloud, whether it’s private cloud in the enterprise, or cloud hosting from a service provider. When you’re planning your strategy, choosing a vendor and deploying your cloud, what are the top ten things to look out for?

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9:30 - 10:10am Enterprise Adoption Panel: Who is Buying Cloud and Why?
PANEL:
Moderator: William Fellows
The 451 Group - VP Research

As the cloud moves into the critical path and "I need a cloud strategy" becomes a mantra, how are IT buyers responding, what are they doing and how can suppliers meet their needs?

Rupert Brown, Bank of America Merrill Lynch, Principal Architect
Paul Boyns
, BBC Technology Division, Head of IT Strategy
Mark Leonard, Colt, Executive Vice President Infrastructure Services Unit
Stephen White, London Underground Information Management, Head of Solutions

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10:10 - 10:30am COFFEE BREAK - TEA AND COOKIES
10:30 - 11:10am Hosting and Cloud: How Well Are They Playing?
PANEL:
Moderator: Phil Shih
Tier1 Research - Senior Analyst, Mass-Market Hosting

Amazon is not the only cloud.  Hosters have built and launched cloud services that compete directly with Amazon and are winning a fair share of battles.  This panel will explore the interplay between traditional hosting and cloud services from the perspective of hosters.  Is cloud a part of the hosting sector's future?  What kind of impact is it having on the sector and how will that evolve going forward?

Simon Abrahams, Rackspace, Head of Product Marketing EMEA
Ditlev Bredahl, OnApp, CEO
George Karidis, SoftLayer, Chief Strategy Officer
Rob LovellThinkGrid, Co-Founder & CEO
Mitch Merrifield, Verio, Senior Director of Product Management, Managed Private Servers and Cloud Computing 
11:10 - 11:40am Leadership Perspective:
Cloud Computing Forces the Data Governance Issue
Compliance- Growing Roadblock to Cloud Adoption...

Russell Dietz, SafeNet, Vice President & Chief Technology Officer

When it comes to good data governance practices, most organization are event-driven when it comes to improving best practices.  While PCI-DSS mandates caused more visibility to the need, Cloud Computing required tight integration of tracking information and providing proof of controls.  Most organizations don’t even know where to start. As organization struggle to efficiently account for how their critical data is stored, shared and secured, this presentation will review the challenges in the market and provide a glimmer of new hope:

  • Review the heightened drivers toward data governance in Cloud Computing
  • Identify key success factors for implementing compliant/audit level controls
  • Prepare themselves for new, diverse challenges including co-mingling and geographic distribution of data
  • Leverage technology to develop a unified, company-wide strategy
  • Establish a replicable framework for conducting effective evaluations
  • Ascertain compliance scope in cloud services
  • Analyze available controls for typical cloud security issues
  • Assess new, increasingly rigorous regulations
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11:40am - 12:20pm Threat or Opportunity: The Telco Response
PANEL:
Moderator: Agatha Poon
Tier1 Research - Research Manager, Global Cloud Computing

To fend off competition, telcom providers must rewrite their playbooks.  The panel will examine opportunities and challenges facing today's telcos in the new computing era, discuss approaches that enable telcom providers to mitigate risks while entering the cloud foray, debate regional best approaches, and define milestones that help shape the future of telcom in the cloud.

Jonathan Atkin, RBC Capital Markets LLC, Managing Director 
Dominic Jones, Cable & Wireless Worldwide, Director of Product Marketing
Mark Lewis
, Interoute, Director Services Development
Manuel Restrepo, BNP Paribas - Cardif Assurance

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12:20 - 1:20pm LUNCH
1:20 - 1:50pm Analyst Keynote: Cloud Security - Getting Beyond the FUD
Joshua Corman
The 451 Group - Research Director, Enterprise Security

Security In Clouds or Cloud InSecurity? With more than a breach a week so far in 2011 by criminals, nation-states and chaotic actors, organizations are confronted with the question: "Can we secure our secrets in the face of modern adversaries – even in traditional IT environments"? In stark contrast, the business avarice for adopting disruptive IT innovation like cloud is at an all-time high. While mature enterprises fear there is insufficient security and compliance in clouds, cloud vendor posturing seeks to dismiss or market away these concerns rather than address them. We will cut to the marrow.

Chris Swan, UBS, Security CTO

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1:50 - 2:40pm The Consumerization of IT                    
PANEL:
Moderator: Daniel Beazer 
Tier1 Research - Senior Analyst, EMEA 

Is the consumerization of enterprise IT the most important device organizations now have for delivering IT successfully - i.e. that it's accepted and used?  What are the strategies, devices, and services that are working?  Worked?

Paul Cheesbrough, News International, Chief Information Officer
Marcus East, Comic Relief, CIO/Head of Future Media & Technology
Mark Leonard, Colt, Executive Vice President Infrastructure Services Unit 
Joan Miller
, UK Parliament, Director of Parliamentary ICT

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2:40 - 2:55pm Mobile Apps – Native Versus Web and the Role of Cloud in the Consumer and Enterprise Market 
Vishal Jain
The 451 Group - Analyst, Mobile Services

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2:55-3:10pm
Europe is in ‘Cloud Active’ Mode. Who turned it on and What’s the Deal?
Csilla Zsigri
The 451 Group - EU Business Development & Program Manager
The European Commission is pursuing a ‘cloud active’ strategy to foster take-up in Europe. The idea of this EU-wide cloud strategy
is to remove obstacles to adoption, rather than mandate any particular course of adoption. What does this strategy cover and how will it play out?

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3:10 - 3:30pm COFFEE BREAK - TEA AND COOKIES
3:30 - 4:00pm Leadership Perspective:
The Future of Enterprise Productivity

Markus J. Krauss, Novell, Vice President, Service Provider & Cloud Computing
4:00 -
5:00pm
Law: Is Data Protection Becoming the New Trade Restraint?
PANEL:
Moderator: Daniel Beazer  
Tier1 Research - Senior Analyst, EMEA
The rise of server virtualization is releasing data from geographical constraints. This has alarmed many law makers particularly in Europe. Will an over-reaction strangle Europe's nascent cloud industry at birth? Or are they Europe’s regulators to fear the infringement of their citizens' rights? 
Carolyn Herzog, Symantec, EMEA Legal Counsel
Pete Kenyon, Vertex Law LLP, Attorney
Cynthia R. L. O'Donoghue, Reed Smith LLP, Partner
David Snead, Attorney
Gerard Stegmaier, Wilson Sonsini Goodrich & Rosati, Attorney 
Dervish Tayyip, Microsoft, Legal Director, Cloud Computing
5:00 - 6:00pm Guest Speaker: Professor Brian Cox
6:00 - 8:00pm
NETWORKING RECEPTION


Wednesday, June 29


Wednesday, June 29th 2011
8:40 - 8:45am Welcome Back
8:45 - 9:20am
Analyst Keynote: A Perfect Storm

William Fellows
The 451 Group - VP Research

Cloud Computing is transforming the way IT is bought and used. A ‘Perfect Storm’ of conditions make it irresistible: economic, technological and cultural. What are we seeing?

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9:20 - 9:40am
Digital Infrastructure for the Enterprise

Steve Carter
- Uptime Institute, Vice President for Digital Infrastructure Services

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9:40 -
10:10am
Analyst Keynote: Procurement in the Enterprise Sector

Ken Male
-
Founder,TheInfoPro
The rise of cloud computing a foundation for unified global service and application delivery to get the IT infrastructure out of the way of the apps and user community.  IT decision makers in Global 2000 companies describe how the IT Infrastructure is evolving towards the use of internal and external cloud architectures and how virtualization is a primary building block.

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10:10 - 10:30am COFFEE BREAK - TEA AND COOKIES
10:30 - 11:15am
A Tale of Two Cloud Workloads: Web "Scale-Out" Versus Enterprise IT
PANEL:
Moderator: Doug Toombs
Tier1 Research - Senior Analyst, Managed Services
 
As cloud computing continues to dominate the headlines in our industry, the 'poster child' stories of users like Zynga, NetFlix, and Yelp are often the first to come to mind.  However, the needs and requirements for "web scale-out" workloads are often vastly different from those that traditional enterprise IT might be looking for.  As the cloud market matures and service providers aim to win more enterprise business, how should cloud providers evolve their offerings above and beyond the Internet-centric customer, and focus on the needs and desires of enterprise IT?

Andy CheckleyPoyry UK IT Service Center Manager 
Duncan Johnston-Watt, CloudSoft, CEO
Liam QuinnRichmond Events Ltd, IT Director
Scott Simpson, Citigroup Global Markets, Managing Director - Global Technology, Media & Telecom Group
Grant Tanner, Star, Business Development Director,

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11:15am - 11:30am
Supply and Demand: Datacentres in Central and Eastern Europe and Russia

Konstantin Borman - The 451 Group - Senior Analyst, Datacentres

After watching their neighbors to the West enjoy tremendous datacenter and managed services success in Europe, the Central and Eastern European multitenant datacenter markets are heating up with astonishing ferocity.  Driven by government incentives, increasing software development activity, foreign investment, and new broadband builds, the outsourced IT market is growing, and creating with it an influx of facilities around the core metropoles ranging from Moscow to Prague.  Learn who the surprising owners and operators are of these facilitates, the fragmentation of the sector, the dangers of entering the data center market here, and the best way to approach the high margin opportunity that exists in these demand-soaring regions.

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11:30am - 12:15pm
Cloud Storage - Still More Black Art than Science?
PANEL:
Moderator: Simon Robinson
The 451 Group - Research Director, Storage

Cloud storage has recently been attracting headlines for the wrong reasons: outages, and the winding back or complete shuttering of services. This belies that some of cloud's best application use cases are in storage: think of DropBox, Flickr, Netflix. Providing reliable storage in the cloud still seems more like a black art than problem, albeit complex, that can be solved.

David Brewer, iredpartnership, CIO 
Steve O'Connor, Parliamentary ICT, Director of Technology
Martin Schneider , Basho Technologies, VP of Marketing
 Simon Withers, SunGard Availability Services Head of Product Management & Development, Cloud & Managed Services

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12:15 - 1:30pm LUNCH
1:30 - 2:15pm
Unlocking Your Inner Service Provider Self
PANEL:
Moderator: Rachel Chalmers
The 451 Group - Research Director, Infrastructure and Cloud computing for the Enterprise
Working with entrepreneurs, startups, emerging technologies and bleeding-edge early adopters gives 451 Research a powerful over-the-horizon radar. We examine how enterprises have incorporated IaaS into the way they do business today, and at the coming PaaSworld war. It will conclude with recommendations for software vendors and service providers on how to survive and thrive in the fast-changing world of enterprise infrastructure.
 
Manoj Patel, Nimsoft, Director Marketing EMEA
Fredrik Sjostedt, VMware, Director, EMEA Product Marketing
Victor C. Smith FBCS, Dell, Global Product Development Senior Manager
Gabriele Viebach, eZ Systems, CEO
Marc Wilkinson, Hewlett-Packard, Director, Cloud Global Practice

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2:15 - 2:30pm COFEE BREAK - TEA AND COOKIES
2:30 - 3:15pm  
Analyst Panel: Google Ate Your Lunch
PANEL:
Moderator: Daniel Beazer
Tier1 Research - Senior Analyst, EMEA

Is everyone in the hosting cloud and datacentre industry going to be working for Google within ten years? Some lively discussion as Tier1 and 451 analysts think the unthinkable.

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3:15 - 4:00pm
Are Datacentres Dirty and is Cloud a Solution?
PANEL:
Moderator: Mark Acton
Tier1 Research - EMEA Datacentre Specialist

Can cloud address basic issues of effeciency and make datacentres cleaner with respect to the optimization of IT resources and the energy infrastructure?  Or does cloud make datacentres appear to be more "dirty" by concentrating workloads in very large, highly visible public sites?  Moving compute resources to the cloud promises to limit power consumption in the datacentre - but does it work in practice?

Dr. Ian Bitterlin, ARK Continuity, CTO
Tom Dowdall, Greenpeace, Climate and Energy Campaigner
Andy Lawrence, The 451 Group, Research Director Eco-IT
Dr. David Snelling, Fujitsu Laboratories of Europe Limited

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4:00-
4:05pm
Closing Remarks

 
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